Back in 2011, during an episode of the Channel 4 show 'Jamie's Great Britain,' Jamie Oliver claimed that some Persian cuisines would be known as hummus.
Since then Iranian journalist Sima Shahraki has embarked on a mission to bring Persian food to the mainstream of the UK.
Shahraki triumphed in her mission to persuade curry king Lord Gulham Noon to support a new company called 'Sima Persian foods' which represents an Iranian packaged food chain.
The new chain company will provide customers with a variety of Persian meals and dips. After some quick business negotiations, they will produce the products in Lord Noon's Bombay Halwa factory in Southall.
The products sound tasty and appealing. The meals that will be available are a variety of rice dishes, lamb and chicken cuisines including 'Persian rice with barberries' and 'saffron and chicken'. The two main dips will be available in two different flavors; Fried aubergine and smoked aubergine.
Shahraki has been involved in the food industry for a long time. She studied at the Mashad University and graduated with a degree in food processing. She also has a master's degree in international studies and diplomacy from SOAS. Her talents don't end there, she has also worked as a journalist and photographer in Afghanistan.
We asked her to share her comments about the new food chain, she explained that her main aim was to bring the gift of ancient Persian food to the current contemporary British food culture.
She went on to tell us how she intends to introduce the huge variety of rice dices that Persian perfect so well through the use of specially prepared saffron from Iran. She hopes that the Persian dishes will be integrated into British peoples daily lives. Some of the key ingredients include glazed carrots, orange peels, meat stews, kebabs, almonds and dumplings which would be a great addition to Brits daily intake.
With help and guidance from Lord Noon, Shahraki hops to market the food chain across the whole of the UK.
Lord Noon has shared his comments and displayed his excitement about supporting Sima in introducing Persian food to the British market. He hints that if it's marketed correctly, it could be a bigger hit than the tikka masala!
Although British are loyal when it comes to their own traditional food, recent decades have seen Brits taste buds flourish and begin to enjoy food from all different cultures including India, Chinese and the USA.